There are many things we cannot control right now, but according to Shanan Steere, Owner of Shanan Group, we can control the relationships we have with the people in our sphere! Here are her best practices that have worked wonders for keeping in touch.
Closed Facebook Group
Years ago, we created a closed Facebook group for our sphere and past clients. It’s been a saving grace during this time! Every day we’ll do a fun contest within the group. We’ll give out a $5 gift card to Starbucks and it really helps to keep our folks engaged. By doing this, we’ve gotten a lot of referrals from within our sphere.
We invite people to our closed group via BombBomb videos! We utilize BombBomb because it’s a great video platform, and using videos allows you to incorporate 100% of your communication capacity.*
Make sure to get your reviews in order! This is the perfect time to reach out to your entire sphere and all of your past clients to get reviews. If you haven’t done reviews yet, talk to your manager about building your Google Business page. Make sure you’re doing your reviews and recording your sales on Zillow and doing your reviews on realtor.com and your Facebook business page.
*In 1971, Albert Mehrabian published “Silent Messages” where he discussed his research on non-verbal communication. He concluded that 7% of someone’s credibility is attributed to verbal communication, while 38% is attributed to tone of voice and 55% to body language.